This ad was created as part of the McDonald’s advertising campaign, celebrating families.

Problem: Families have so much choice these days when it comes to food and restaurants.

Insight: McDonald’s was once the only place to bring children; where they were welcomed with open arms and even celebrated. Now there is diversity of choice.

Solution: Recreate the magic we all felt as children and the excitement of going to McDonald’s. It’s a wonderful place full of fun and imagination, where kids and adults can eat with their hands and play with their food. It’s a place where the whole family can have fun, ignore the rules and relax – because McDonald’s is where happiness rules.

40″ Radio Ad for McDonald’s Family Campaign

Press Ads for McDonald’s Family Campaign