This project was the result of some speculative work for the client for a new brand TVC. The agency (Isobar) was not the ATL agency, but was nonetheless invited to present ideas and mood boards. These two videos are the result of that. The voice over is by yours truly.
The idea was to showcase Dunnes Stores as a uniquely Irish supermarket, by championing their connection to Ireland, its landscape, and all the wonderful food that it produces.