Problem: BMW launched the new 3 Series in 2015. And to drive sales for the new 152-registration plate, they needed a TV ad.
Insight: BMW has a long and decorated history. It’s one of the world’s most recognisable and desirable brands. This is about more than just the new car – it’s about the evolution of an icon.
Solution: Celebrate the car’s heritage from its beginnings to its current form. Celebrate 40 Years of Driving Evolution.
BMW – 30″ TV
BMW i3 Radio Ad
Simple, functional radio ad for the BMW i3.