Problem: BMW launched the new 3 Series in 2015. And to drive sales for the new 152-registration plate, they needed a TV ad.

Insight: BMW has a long and decorated history. It’s one of the world’s most recognisable and desirable brands. This is about more than just the new car – it’s about the evolution of an icon.

Solution: Celebrate the car’s heritage from its beginnings to its current form. Celebrate 40 Years of Driving Evolution.

BMW – 30″ TV

BMW 3 Series Press Ad 23818_BMW_3S_40Y_Press Suite x 4-2

BMW i3 Radio Ad

Simple, functional radio ad for the BMW i3.